Chang Yih Ceramic’s hefty investment into new orientation
Tran Van Sinh, general Director of Chang Yih Ceramic JSC, said as more and more ceramic tiles are imported from Europe to Vietnam, Chang Yih has decided to change its strategy and focus on the high-end segment.
"With the goal of gaining market share, especially in the high-end segment, we need to invest in cutting-edge technology to catch up with the latest global trends and produce unique, high-quality products that can compete with western business giants," said Sinh.
They have invested more than $2 million in a 3D printer pattern, high-tech pressing machine from Italy to develop high quality products. Chang Yih is now one of the few ceramic tile companies boasting of products which have been highly appreciated for their hardness, digital colour inkjet technology, and beautiful patterns.
Besides, the company also offers homogeneous tiles. These unglazed tiles have a uniform colour on their whole surface with high reliability. According to the Chang Yih board of directors, their decision to shift production to homogeneous tiles is a way to separate Chang Yih from the competition.
Thanks to its high-tech production lines, Chang Yih’s products have elegant design and high reliability, with competitive prices 10-20 per cent cheaper than imported products. The company’s current partners include the largest real estate groups in Vietnam, such as Coteccons, Ricons, Unicons, FDC, CapitaLand, and Cofico, to name but a few.
In addition to investing in technology, Chang Yih constantly researches and comes out with new designs. According to its development plan, the company has invested in another two high capacity pressing machines to produce large format premium ceramic tiles (600mm x 1,200mm and 1,000mm x 1,000mm). These new tile sizes meet the demands of Vietnam’s big real estate investors.
Every year, the company’s product line up welcomes at least one novel addition as a result of its fruitful research of the market in Vietnam as well as its neighbouring countries.
In 2017, Chang Yih will introduce their new design called “Chang Yih Style,” which has a size of 800mm x 800mm. This collection was designed by Italian and Spanish designers to lend the product a characteristic European feel and make it aesthetically different.
"Focusing on the high-end domestic market is our key strategy, responding to the increasing foreign investment in the Vietnamese real estate sector,” said Sinh.
Established in 2000, Chang Yih is a trusted tile provider of many leading real estate investors in Vietnam. Chang Yih’s products are also exported to Turkey, Germany, the UK, Belgium, Japan, and Thailand, which strongly confirms the company’s position in the high-end segment.
