McDonald’s joins Vietnamese market

In a newly released press release, President of McDonald’s Asia - Pacific, Middle East and Africa - Dave Hoffmann said: "When strengthening our presence in Asia, we look for partners with solid business foundation and understanding of McDonald’s brand. Mr. Nguyen Bao Hoang is the ideal choice with good knowledge and achievement in managing new businesses in Vietnam."

McDonald’s said its first store in Vietnam will be opened in Ho Chi Minh City in early 2014. The menu will include all popular dishes of McDonald’s in the world such as the Big Mac or Cheeseburger.

"We are very pleased to be operating in Vietnam and bring experience in food processing, service quality and modern design to the 38th country in Asia. McDonald’s will focus on customer needs and try our best to meet their expectations," said Don Thompson - President and CEO of McDonald’s Corporation.

Mr. Nguyen Bao Hoang said: "I have always wanted to open McDonald’s restaurants in Vietnam since I returned to Vietnam more than 10 years ago. I’ve kept in touch with them for years to share the opportunity here. We are preparing and training the management team for the opening day next year."

Vietnam is one of the 65 franchise markets of McDonald’s in the world. This franchise model has been used by McDonald’s for more than 30 years to develop the brand.