VN Gov’t looks to boost e-commerce
A consumer shops online. Firms have been urged to adopt new business models to adapt with the fast-changing world.
Nguyen Huu Tuan, from the Department of Electronic Commerce and Information and Communication Technology, said Viet Nam has put in place a legal framework to ensure a favourable environment for e-commerce.
However, customers are still concerned about risks when purchasing online, he said, adding that his department has made efforts to enhance its management capability and strengthen the connection between firms and consumers to protect the legitimate rights of online shoppers and enterprises.
Nguyen Thanh Hung, President of the Viet Nam E-Commerce Association, highlighted the potential of Viet Nam’s e-commerce market, which is forecast to grow at between 25-30 per cent a year. He stressed, however, that each firm needs to develop their own development strategy in order to achieve success.
Hung noted that many firms have joined online e-trade aiming for long-term goals, but they only focused on promotion, failing to pay due attention to connecting with customers, developing a supply chain, and investing in information and communication infrastructure.
Meanwhile, Director General of Nielsen Viet Nam Nguyen Huong Quynh underlined the development trend of the online business on the basis of online connection, urbanisation, consumers, e-payment, and new business models.
Therefore, enterprises in e-commerce should pay attention to basic requirements of consumers, instead of merely offering promotion or discounts, she said.
Quynh also advised firms to develop their brand names to improve their competitiveness, while connecting with partners to support each other.
