Businesses want knowhow on trademark
The National Trademark Council in April this year announced the names of 30 businesses – mainly in the garment, footwear, beverages, confectionery, tourism, telecommunication services, construction and furniture sectors – that had been selected to bear the national trademark logo. Nguyen Huu Tung, general director of Hoan My General Hospital, said he hoped his hospital would be recognized as a national trademark so more foreigners would know about the hospital and use its services, but he did not know what had to be done to get the recognition. “It is necessary to set up a development program so that businesses can follow it,” he said. Doan Dinh Quoc, director of the Dinh Quoc Glass Company, said he wanted to participate in the National Trademark Program, but did not know the criteria set for the glass industry. Though his firm has been included in the list of 30 bearers of the national trademark, it has yet to know what it should do under the program, said Le Manh Tuan, deputy general director of Nha Be Garment Joint Stock Company, said. Le Van Tri, deputy general director of the Southern Rubber Industry Joint Stock Company, said if businesses participating in the program failed to receive any training, they would not be able to undertake the sector-leading mission envisaged by the program. Nguyen Thanh Trung, a representative of the council, said it had carried out some important activities over the past several months including a survey on customers’ awareness of the 30 brand names and supported some of them to implement operational procedures based on the values of quality, renovation, creativity, and leadership capacity. Trung said the committee could not support all the 30 businesses at the same time so the other companies would follow suit later. He also said the committee would hold relevant training courses in coordination with the PACE Institute of Directors and other organizations.
